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Abandoned baskets
Abandoned baskets
Updated over 9 months ago

Abandoned basket emails

A list of abandoned basket emails are listed. Tap the subject line to edit the existing email. Tap + Email Template to create a new email. Multiple abandoned basket emails can be created, each sent at a different interval. We recommend creating 3. A list of all existing abandoned basket emails are listed:

  • Email Subject

  • Interval - When the email will be sent after the basket has been abandoned

  • Discount - Is a discount code included in the email

  • Active - Is the email active


Email setup

Tap + Email Template to create a new email, and add the following information:

  • Automatically send email when basket is abandoned? - Only if enabled, will the email be sent

  • Email subject line

  • Message title

  • Header image - Include an eye-catching image to encourage the customer to complete the sale

  • Message - Use the {{CustomerName}} Nugget to personalise the email. This message is to encourage customers to complete the sale. Beneath the message, the products within their basket will be displayed along with a link, returning the customer directly to the checkout page

  • When should the email be sent? - How long after the customer has exited the site should the email be sent

  • Incentivise the sale with a discount code? - If selected, enter the discount percentage, the number of days the code is valid for, and if the code only applies to baskets of a certain value. If you've opted to include a discount code, the code, value and validity will be automatically included beneath the email message

Tap the Save button once complete to create the email template. Repeat the process to create multiple abandoned basket emails. Only if the customer is logged in or has entered their email as a guest checkout, shall the email be sent.

To track abandoned basket rates, please refer to the Abandoned Basket Report within the Reporting Help Centre.

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