Data for abandoned baskets is available from March 2023. This is a new report and won't show historic data prior to this date.
The abandoned baskets report summarises the rate of abandoned baskets .vs complete checkouts on your eCommerce site. You can use this report to:
Discover your abandoned basket rate
Discover your return to complete rate
Discover which customers have abandoned their baskets and what items are in their basket
By default, the abandoned basket report shows abandoned baskets for the last 30 days. Select either a pre-defined or custom date range to automatically filter the report. All columns within the table are sortable. The report shows:
Abandoned basket value - Total value of abandoned baskets
Abandoned basket % - Percentage of all baskets abandoned
No. of abandoned baskets - Total number of abandoned baskets
Return to complete rate - Percentage of all orders that have completed after being abandoned
The graph shows a comparison of abandoned baskets .vs complete checkouts by day or month depending on the data range specified. The table below the graph displays information about each abandoned basket:
Date
Customer - Shown if the customer is logged in to their account
Email address - Shown if the customer is logged in to their account
Basket value
No. of items -Total number of items in the basket
- Tap to view products within the basket
Abandoned basket emails
To help decrease your abandoned basket rate, multiple automated emails can be created and scheduled with an optional discount code. Please refer to the eCommerce Help Centre to setup Abandoned Basket Emails.