Domain Provider
Please ensure you have access to your domain account. A domain account is where you purchased your domain name (www). Common domain providers are GoDaddy, 123-Reg, Ionos .etc. Saledock require access to do the DNS switch, to make your new eCommerce site live. Alternatively, if you have the technical knowledge, and know how to do this, we can send you the record information to do this yourself.
Saledock provides web hosting for your eCommerce site only. We do not provide email hosting. You can continue to use your existing domain provider for this or a provider such as Microsoft Office 365.
👀 You may need to reset your password (it may have been a while since you logged in) or transfer your domain from a third party, so please check you have access early on to avoid delaying your eCommerce go live date.
Category Naming Convention
As an omni-channel solution, the categories assigned to a product can drive both the POS categorisation that is shown on the till, and also your eCommerce site structure.
You may wish to predefine your categories and sub-categories prior in a Word document or similar to help visualise how products will be shown on your eCommerce site. The sub-categories may be more useful for your eCommerce site structure, you can also use tags.
For example, a product may be have this category and sub-category assigned to it:
{{Category}} > {{Sub-category}}
Bikes > Mountain Bikes
This means, all bikes will be displayed under one category of Bikes on the POS, then on the eCommerce site structure, you can assign the Sub-category of Mountain Bikes to the Mountain Bikes page from Online store > Site Structure:
If you wish to see Bikes split out by discipline rather than grouped into one category on the POS, you could setup the product like this:
Mountain Bikes > Hardtail Mountain Bikes
You can then have more granular pages on your eCommerce site. The eCommerce Mountain Bikes page would be assigned to the Category rather than sub-category:
Alternatively, if you chose the first naming convention style, you can add Hardtail Mountain Bikes as a product Tag and assign the tag to the Hardtail Mountain Bikes eCommerce:
Multiple tags may be assigned to a product, if you wish to display the same product on multiple pages in your site structure.
Making Products Visible Online
Once your products have been created or imported, ensure the Online option is checked on the product page Stock tab.
On the eCommerce tab of the Stock tab, toggle is published or to do this in bulk, go to Online Store > Online Setup > Publish Products, you can even do this in bulk by exporting products to a csv from the Product list view. A product must be published to appear online.
A product only appears on a particular page in the navigation if the category .etc has been assigned to the page, as mentioned in the Category Naming Convention above.
👀 Publish changes live - Go to Online setup then click the 2 publish buttons to make your changes live on the site.
Enhancing Online Product Data
On the eCommerce tab of a product page, you have the option to add badges, documents, Google taxonomy categories and more. Here's our help centre on the eCommerce tab. You may wish to enhance product data post go live.
Create and manage your navigation and site pages
Here's our help centre on how to Create and manage your navigation and pages. The Saledock team builds this for you initially, but you may wish to edit the navigation, add more pages and change content before go live. The eCommerce platform is a full content managed system so you can change content as often as you like.
Product Listing Page Filters
Here's our help centre on setting up Product filters.
Store Details & Opening Times
To update your store address, contact details and opening times go to Settings > Stores and select your store to make amendments. These details are displayed in the footer and the contact page of your eCommerce site.
To add social media links to your footer, go to Settings > Customisations. From this page, you can also add your logo, colour scheme and website URL which is populated on order confirmation and dispatch emails.
Delivery & Returns / General Policies
Please ensure all policies are added from Online Store > Site Structure, then scroll to the bottom and you'll see 4 pages. Here's 4 example templates to get you started if you need them:
Click the "+" button and select the text editor control, then the full width option to add the text.
Shipping Rates
If you do not have shipping rates setup on your current site or are changing your shipping rate structure and unsure what rates to charge, we recommend researching the courier(s) you'll be using and checking their price lists which are usually available on the courier websites.
You can then replicate their fees when setting up your shipping rates. Your shipping rates may not be an exact reflection of what couriers charge, especially if you are setting up rates by order value, not weight.
Follow our tips on how to Setup Shipping Rates per country, postcode, order value or order weight.
👀 Don't forget to add your delivery and returns policy. You can add this from the delivery and return page under site structure. Also, add a synopsis (the quick version) from online setup > delivery synopsis. You can add a link to the full terms in the synopsis if you like. The URL is "/delivery".
Newsletter Sign Up
Here's our help centre on setting up the Newsletter.
Abandoned Baskets
Here's our help centre on setting up Abandoned Baskets. An abandoned basket report is available from back office reports too.
Order Fulfilment
Here's our help centre on how to fulfil online orders.
Generic address labels can be printed from Saledock. Alternatively, connect your Shiptheory or Royal Mail Click + Drop account to Saledock to generate and print courier labels from Settings > Courier Integrations. If you require an introduction to Shiptheory, please ask your Saledock account manager.
Payment Gateways
To setup Payment Gateways for the following providers, please follow the instructions below.
Stripe
Stripe is straight forward, we'll send you a connection link that links your Stripe account to your new sight. Don't worry if you don't have a Stripe account yet, you can create one from the link we send. The link is valid for 7 days.
Within Stripe itself, you can enable Google Pay, Apple Pay and Klarna by following this Stripe Help Guide. If you have an approved account directly with Klarna, please follow the below instructions.
Klarna
If you have an approved account with Klarna, please send your Klarna API Key and Client Identifier to [email protected].
To find your Klarna API Key, login to your Klarna account then go to Payments > Settings > Klarna API Keys.
You'll need to create a new API key, click Generate new API key, and send the username and password. This password is only shown once on creation so may sure you copy it before clicking the close button. You'll then see the Key ID in the list, please send this too.
Next, copy your Client Identifier from Conversion boosters > On-site messaging. Click Get started and add your live domain name if this is not setup already.
Your store ID, Client Identifier and Origin Domain are displayed. Copy the Client Identifier.
You do not need to setup the widgets, these are done for you. The widgets will not appear on your test eCommerce site as they are linked to your live domain name.
Dojo
Once access is confirmed, Saledock will generate API Keys from the Dojo Developer portal. All accounts require a submission to Dojo to accept eCommerce payments, this is not activated by default even if you are using Dojo payments instore.
Please ensure you have setup a clear delivery and returns policy, cookies policy and privacy policy. Dojo review these when considering the approval of an account. It will be rejected if not. This process can take up to a week for approval so please ensure this is completed at least a couple of weeks prior to go live.
PayPal
Please email [email protected] your API keys to connect your PayPal account. We'll also add the PayPal widget. To locate the keys:
Log in to your PayPal dashboard and click “Business Tools” in the main navigation
Select the “PayPal checkout” option and “Get Started”
Find the “Have a custom-built site” option and click “Choose”
Select “Standard”
You will then be shown the API Credentials. We need both the API Key and Secret. Make sure to toggle to the “Live” credentials, not the “Sandbox” credentials.
Please copy and paste these 2 keys (no screenshots)
V12 Retail Finance
To include V12 Finance as a finance provider on your site, please email your RetailerID, RetailerGuid and AuthenticationKey to [email protected]. If you are unsure how to find these, please email your V12 account manage who can provide this information.
Live Chat Widget
If you'd like to add a live chat widget to your site. Providers such as Tawk, Hubspot, Tidio and even Facebook messenger or Whatsapp offer free live chat widgets. Sign up for a free account and you'll be able to copy the code snippet. Some have an Send to developer option. Please email the code to [email protected] and we'll add it to your site.
Google Merchant Centre
Here's our help centre on How to optimise your product data and connect your feed in the Google Merchant Centre. Connecting your Google feed will help increase product visibility online. Your feed can only be connected after go live as it requires a live URL.
Google Analytics & Google Tag Manager
As above, send Saledock the code snippets and we'll add the code to your site. Saledock integrates with Google Analytics so you can track page views, spend and conversions .etc.
Once implemented, Google Analytics will automatically work once the site is live. Once the code for Google Tag Manager has been added, and the site is live, you can implement eCommerce Conversion Tracking in Google Tag Manager, you can use the following events to create tags. Here's a Google Tag Manager video you may find useful.
When an item is added to the cart:
When an item is removed from the cart:
When a product page is viewed:
When a user complete a purchase:
TikTok Shop
If you will be uploading your Google Feed to Google Merchant Centre, you can connect Google Merchant Centre to your TikTok product catalogue to sync products.
Here's a TikTok article on How to import your product catalog from Google Merchant Center.
The TikTok Pixel is a piece of code that helps you measure ad effectiveness by understanding actions people take on your website. If you wish to install the TikTok Pixel, please follow the TikTok help centre, opting for The Manual Setup option. We'll require the Pixel Name, ID and Base Code. Please send the details to [email protected] and we'll add the code to your site.
Facebook - Meta Pixel
The Meta Pixel is a piece of code that helps you measure ad effectiveness by understanding actions people take on your website. If you wish to install the Meta Pixel, please follow the Meta Pixel help centre, opting for the Install Code Manually option. Please send the details to [email protected] and we'll add the code to your site.
👀 Saledock is NOT a digital marketing agency. We do not provide training on the above, but we've put together tips and advise steps you can take to increase help website visibility and promote your products on social media. If you are using a digital marketing agency, they can set this up if part of your package.